SHOES.COM & Sentient Technologies Unveil Visual Filter – the World’s First AI Shopping Experience

Powered by Sentient Aware™ for e-Commerce – discover the perfect pair of shoes without typing a single word

VANCOUVER, British Columbia and SAN FRANCISCO, Calif. – November 17, 2015 –, the world’s fastest-growing online footwear and apparel retailer, and Sentient Technologies, the company seeking to solve the world’s most complex problems through massively scaled artificial intelligence (AI), today announced the Visual Filter — the first AI shopping experience powered by Sentient Aware™ for ecommerce.

Visitors to SHOES.COM’s Canadian site,, enter the experience by clicking on women’s boots to begin engaging in a word-free, visual conversation. Powered by Sentient Aware, Visual Filter has a deep, highly detailed understanding of the shoes available in the catalog and as consumers click on product images, it rapidly learns shoppers’ unique style preferences. Visual Filter provides instant recommendations of available shoes, similar to the way a personal shopper in a physical store would help consumers find shoes they love. These highly personalized choices can then be selected for purchase or saved for later.


“At we strive to be an innovative force focused on empowering people to discover products and brands they love,” said Roger Hardy, CEO and Co-Founder of SHOES.COM. “Visual Filter does just this – it places the customer in control of the endless aisle by making the connection between the customer’s taste and the aesthetic of the shoe they’re looking for, all in real-time. We’re starting the experience with women’s boots and envision expanding it across our platform in the near future.”

“Sentient Aware for e-Commerce offers retailers a revolutionary new shopping experience, one that provides customers a simpler, more efficient and fun way of discovering products,” said Antoine Blondeau, CEO of Sentient Technologies. “Our technology can adapt to many different types of industries, from shoes and apparel to furniture, housewares and automobiles. We’re excited to have as the first retailer to adopt our visual intelligence technology and look forward to expanding it to other types of retail inventory.”

“With the launch of Visual Search, Sentient and are catapulting ecommerce into the age of AI,” said Nikki Laing, SHOES.COM Buyer. “Many consumers don’t know the best way to describe the shoes they want but they know them when they see them. Visual Filter allows our consumers to enjoy a highly interactive discovery process that’s as simple as pointing and clicking. The results are so insightful, it really feels like magic.”

Visual Filter Screenshot 1

As ecommerce competitors expand their catalogs to attract broad audiences, shoppers are presented with a paralyzing array of choices. Existing solutions to this problem require the consumer to set filters or use text-based search to attempt to narrow the catalog to a manageable size. Visual Filter empowers shoppers to find shoes without these struggles by simply letting them interact with the products themselves. The AI then acts as an interpreter between what the consumer wants and what the catalog has to offer.

Visual Filter Screenshot 2

The experience is powered by Sentient Aware™ for e-Commerce, a visual intelligence technology created by Sentient Technologies that immerses the customer in an engaging visual dialogue. The technology identifies and draws connections between hundreds of shoe attributes, creating deep understanding of the individual’s personal style preferences. Akin to engaging with an in-store personal shopper, the power of images are used to understand what appeals to the shopper, including complex combinations of boot style, material, detail, heel height, color etc. and instantly offers dynamically curated selections that meet these criteria. This powerful, AI driven visual intelligence is the first of its kind to interpret product qualities and determine shopper interest.