Conversion Optimization Best Practices to Help You Make the Most of Black Friday

Black Friday has firmly established itself as one of the busiest and most lucrative days of the year for ecommerce businesses. Falling the day after Thanksgiving and traditionally regarded as the curtain-raiser on the holiday shopping season, it has become something of a mini-shopping season in itself. Many retailers release a host of special offers…

Introducing New AI Technologies That Make Images Instantly Shoppable, and Buying on Mobile Personal and Intuitive

At Sentient, we believe that every retail problem is an AI problem. And while our Intelligent Commerce solutions solve some of the biggest issues facing retailers today, they don’t yet solve every problem. We’ve been listening to our customers to discover what their most pressing challenges are and two things keep coming up time and…

Skechers Embraces AI to Make Every Cross-Sell a Smart Sell

We’re excited to announce that we’re working with Skechers to help accelerate its cross-sell activity by turning every potential sale into a smart sell. Skechers is using Sentient Aware to make every product recommendation personal to its shoppers. Instead of feeling that product suggestions are being “pushed” to you, Aware effortlessly curates recommendations tailored to…

How Sentient Aware Works

How would you describe the shoes you’re wearing right now? Unless you’re pretty heavy into designer fashion vocabulary, chances are it would be the same sort of language you’d type into a search bar on your favorite ecommerce site. That means descriptions like “black heels” or “green Chuck Taylors” or “boots with fringe.” And while…

Sentient is Officially Cool: Sentient Named a 2016 Gartner Cool Vendor for Retail

Although we’ve long been assured of our own coolness internally, it’s finally official. We’re proud to announce Sentient Technologies has been named a Gartner “Cool Vendor in Retail” for 2016! A little background here: Gartner has been around since the late 70’s and is the world’s leading IT research and advisory company. They publish reports…

SHOES.COM Expands Use of Sentient Aware™ Across Eight Shoe Categories; Releases Updated User Experience

Based on the positive response from its shoppers to the initial rollout of Sentient Aware, SHOES.COM is expanding the use of Sentient Aware to a number of new shoe categories on its Canadian site SHOEme.ca. Now shoppers who visit the women’s heels, women’s sneakers, women’s sandals, women’s flats, women’s clogs, women’s loafers, men’s boots and men’s sneakers categories will…

Your e-Commerce Site Doesn’t Speak Your Shopper’s Language

by Jeremy Miller Recently, I went to lunch with an ex-colleague and we started talking about work, so I showed her the new Aware experience using our visual search technology to get her reaction. She immediately began telling me how frustrated she got the night before while looking for a new dress she needed while on…

“Choice Overload”—It’s Preventing Your Shoppers From Buying

“e-Commerce sites make you scroll through a lot of products that are not interesting.” “Shopping sites can be distracting with the volume of choices you are presented with.” Does this sound like something one of your customers might say after engaging with your brand? This is what we heard during our interviews with shoppers at…

A RE•WORK Recap – Profound Learning in Visual Intelligence

Sentient CTO, Nigel Duffy, recently reprised the company’s work in visual intelligence at the annual RE•WORK Deep Learning Summit in San Francisco. The conference convened leading minds in artificial intelligence to cover topics in neural networks, machine learning, computer vision, pattern recognition and other topics within AI. Deep learning and artificial intelligence are continuing to gain…

With All This Personalization Why Can’t Your Online Customers Find What They Want?

E-Commerce is a critical channel for all retailers. Whether consumers are buying their products online or in the store, digital is where many begin their purchasing journey. E-Commerce sales are expected to reach $385B in the U.S. this year with online apparel sales to reach $72B (a 13 percent increase from 2015). Despite this growth,…