Which CRO tool to choose–A/B, Multivariate, or AI-powered?

Getting started with conversion rate optimization (CRO) is no simple task. It involves a lot of ideation, data analysis, and website designing among other things. With a plethora of CRO methods available on the market, it can be difficult to understand not only what each method is, but what each method does. Since every company…

Getting Started with Optimization — Interview with Sam Miller, Digital Consultant at Cognifide

“Keep it simple at first and have a bit of rigor in your process. This way, you know that you are testing something significant that will drive your experience forward.” Starting a new testing program can be a daunting task for businesses that haven’t started testing yet. Sam Miller is a Digital Consultant at Cognifide,…

Website Testing: How to Get the Most Mileage from Your Existing Traffic

With the digital landscape becoming more and more competitive, businesses must go above and beyond to create the most personalized and streamlined online user experience for their customers. This is why website experimentation has become a necessity for companies to innovate and stay ahead of the competition. Digital marketers, CMOs, and product managers alike are…

The Best Testing Practices – Interview with Barron Ernst, Chief Product Officer of Showmax

“One of the big mistakes a lot of people make is that they forget to look at the full funnel metrics, they only look at the top-line metrics.” What are the best practices of website testing? CRO expert and CPO of ShowMax, Barron Ernst, discusses this topic and more on this edition of The Optimization…

Where Does Ascend Fit in Your CRO Process?

Whether you’re trying website testing out for the first time or you’re a seasoned website tester, Sentient Ascend can enhance your ability to test and jumpstart your conversion rate. It can augment your marketing stack, working more powerfully alongside your existing tools, or it can replace your current testing infrastructure entirely as a standalone solution.…

The Philosophy of Testing – Interview with Eric Nalbone, VP of Marketing at Bellhops

“eBay can hit for contacts, but I have to hit for home runs.” Eric Nalbone, VP of Marketing at Bellhops, was recently featured on The Optimization Podcast where he discussed his philosophy behind testing. He explains why assumptions need to be made because we’ll never have good enough data to make a definitive choice, and…

Sentient Presents “The Optimization Podcast: Experts in CRO and Website Testing”

Sentient is proud to present its new podcast series: “The Optimization Podcast: Experts in CRO and Website Testing.” In this series, we interview veteran website testers and CRO experts to demystify the art of website optimization. Our experts come from a variety of backgrounds, from digital marketing teams of midsize and enterprise companies, to digital…

Why Building a Culture of Experimentation is Vital to Your Online Business

In this technologically-driven age, we glorify innovations and success in every sector: electric car manufacturers rising from the pits of pessimism, virtual assistants that are practically indistinguishable from people, and neural networks trained to imagine. But the most innovative companies rely on their culture of experimentation to drive those innovations. In the world of digital…

How AI Can Help You Scale Your Digital Marketing Efforts

Doing more with less is the height of efficiency. Digital marketing is becoming more competitive every day, and as a result, digital marketers need to continually stay ahead of the curve, becoming more efficient in every respect. Artificial intelligence is making businesses more efficient, and the largest emerging trend among digital marketers is the increased…

Evolutionary Design leads the way in AI Personalized Media

Here at Sentient, evolutionary computation is the science that underlies many of our products, including Sentient Ascend, our AI-powered conversion rate optimization platform. As a sequel to our article on Intro to Evolutionary Algorithms, we thought we would demonstrate other applications of evolutionary computation, especially interactive evolutionary design—the result of using evolutionary computation to create…