How Online Retailers Can Prepare for the Holiday Season Using AI

It may still be warm and sunny out, but as retailers know, the holidays will arrive before you know it and shoppers will be looking for the best online deals. The ubiquity of marketing tools available to retailers has complicated the process of preparing for the blizzard of holiday shoppers further, with a breadth personalization,…

How to make sure your website doesn’t end up on the naughty list this Christmas

Looking forward to a merry Christmas? Then it’s time you got your website in the festive mood. In the modern world of e-commerce, no matter what size your business, your site is your most important sales tool. It’s your shop window to the world, giving you access to more customers and the ability to process…

How personalization and A/B testing can work together to transform your business

Personalization is one of the hottest topics in ecommerce right now, as it can help boost customer engagement, improve conversion rates and grow your revenue. While the temptation might be to plow all of your resources into this latest digital trend, it’s vital to remember the other cogs in your well-oiled marketing machine too. Personalization…

Conversion Optimization Best Practices to Help You Make the Most of Black Friday

Black Friday has firmly established itself as one of the busiest and most lucrative days of the year for ecommerce businesses. Falling the day after Thanksgiving and traditionally regarded as the curtain-raiser on the holiday shopping season, it has become something of a mini-shopping season in itself. Many retailers release a host of special offers…

How Artificial Intelligence is revolutionizing the financial services industry

The vast potential of Artificial Intelligence (AI) is currently rippling across almost every business sector. AI is not a new technology, but recent advancements in the industry have allowed it to be deployed to greater effect than ever before, working its way into mainstream usage and homes around the world. From shopping, to banking, to…

How AI is driving the latest trends in ecommerce personalization

Personalization is at the heart of strong customer engagement. It helps to build the shopping experience around each consumer, making products seem more relevant and attractive, helping them find what they want quicker, and creating a positive relationship between store and shopper. These increasingly individual interactions, along with the speed, ease, and convenience of multichannel…

AI could make personalisation less creepy, not more

Reposted from Campaign By Gurmeet Lamba, COO and General Manager of Sentient’s Ascend Business Unit Brands and publishers can use AI to provide increasingly personal experiences to users without intruding. Everybody loves the personal touch, up to a point. We like it when the guy at the lunch place remembers our order or when a…

How AI will become omnipresent

Reposted from VentureBeat By Babak Hodjat, CEO and Cofounder of Sentient Technologies The resurgence of artificial intelligence in recent years has been fueled by both the advent of cheap, available mass processing capacity and breakthroughs in AI algorithms that allow them to scale and tackle more complex problems. Interestingly, this recent trend is reminiscent of…