Demystifying AI in Marketing Technology

Demystifying AI in Marketing Technology Adopting marketing technology into your everyday processes can be a daunting task. But as more companies incorporate AI-based solutions in their strategies, marketers will need to understand what types of tools can help them remain competitive in this increasingly cutthroat digital landscape. Russ Emerson, formerly Sentient’s Head of Global Channel…

Evolutionary Design leads the way in AI Personalized Media

Here at Sentient, evolutionary computation is the science that underlies many of our products, including Sentient Ascend, our AI-powered conversion rate optimization platform. As a sequel to our article on Intro to Evolutionary Algorithms, we thought we would demonstrate other applications of evolutionary computation, especially interactive evolutionary design—the result of using evolutionary computation to create…

Evolutionary Algorithms are the Living, Breathing AI of the Future

AI is no longer some abstract dream for the future. It is here, now and bringing change across industries. According to the Forrester AI Readiness Study, 40 percent of the 717 businesses surveyed said they were planning to use intelligent recommendation solutions and 43 percent were planning to use AI-enhanced advanced analytics. With breakthroughs coming thick and fast…

AI 101: Intro to Evolutionary Algorithms

Evolutionary Algorithms (EA) are becoming increasingly relevant in today’s world as AI-backed solutions are becoming more widely used in industries like digital marketing, finance, and healthcare. But what exactly are evolutionary algorithms and how are they different from other forms of AI? This article will provide a break down of evolutionary of algorithms for those…

Sentient VP of Research, Risto Miikkulainen Recaps the Metalearning Panel at the NIPS Conference

You may have heard of NIPS, the Neural Information Processing Systems Conference. NIPS is the largest and most influential AI conference in the world, this year boasting nearly 8,000 attendees and selling out in just 12 days. Many of the movers and shakers of the AI world were speaking and/or participating in discussions, including DeepMind…

How Sentient Ascend Works

In ecommerce, designing user experiences (i.e. web pages and interactions) that convert as many users as possible from casual browsers to paying customers is an important goal. While there are some well-known design principles, including simplicity and consistency, there are also often unexpected interactions between elements of the page that determine how well it converts.…