The Philosophy of Testing – Interview with Eric Nalbone, VP of Marketing at Bellhops

“eBay can hit for contacts, but I have to hit for home runs.” Eric Nalbone, VP of Marketing at Bellhops, was recently featured on The Optimization Podcast where he discussed his philosophy behind testing. He explains why assumptions need to be made because we’ll never have good enough data to make a definitive choice, and…

How AI Can Help You Scale Your Digital Marketing Efforts

Doing more with less is the height of efficiency. Digital marketing is becoming more competitive every day, and as a result, digital marketers need to continually stay ahead of the curve, becoming more efficient in every respect. Artificial intelligence is making businesses more efficient, and the largest emerging trend among digital marketers is the increased…

What’s the Next Big Thing in Artificial Intelligence?

“But this technology has been around for years now!” That’s the refrain I commonly hear these days when talking to more seasoned AI practitioners about the resurgence of AI and machine learning. The origins of many of the scaled machine learning techniques in vogue today can be traced all the way back to the advent of computing in the late forties.