How personalization and A/B testing can work together to transform your business

Personalization is one of the hottest topics in ecommerce right now, as it can help boost customer engagement, improve conversion rates and grow your revenue. While the temptation might be to plow all of your resources into this latest digital trend, it’s vital to remember the other cogs in your well-oiled marketing machine too. Personalization…

Sentient Announces Leading Brands Making the Move from A/B to A.I.

Companies using Sentient Ascend include The Cellular Connection, Cosabella and ABUV Media; all report significant conversion gains up to 100x faster than existing A/B and multivariate solutions SAN FRANCISCO, Calif. – March 20, 2017 – Sentient Technologies, the world leader in distributed artificial intelligence (AI), today announced that Sentient Ascend, its AI-powered conversion rate optimization…

3 Simple Content Experiments for Conversion Improvement

We all know that improving your site experience—whether you are an online retailer or a large enterprise software company—is critical to helping visitors to your site find what they are looking for and turning them into customers. But how do you improve the experience? If you are doing conversion optimization or site testing, what do…

5 CRO Articles to Grow Your Business

Want to learn a little–or get a quick refresher–about conversion rate optimization? Well, you’re in luck. We’ve compiled a list with a few of our favorite resources below, touching on everything from the basics of CRO to step-by-step playbooks on not just how to optimize, but what to optimize. Happy reading! The beginner’s guide to…

For Better or For Worse? What Does Artificial Intelligence Mean for my Marketing Career?

Reposted from MarTechAdvisor Is artificial intelligence coming to take your marketing gig? Jon Epstein, CMO at AI startup Sentient Technologies, doesn’t think so. Find out how AI will change your career–for the better It’s not as if marketing careers are a safe haven for the risk-averse. With its constant demands for reinvention and relentless pressure…