Blog

“Game Changer AI”: Sentient CEO Speaks at DMEXCO 2017

Sentient CEO and Founder Babak Hodjat, spoke about conversion optimization and user experience at the “Game Changer AI: The Impact for the Advertising Industry” panel at the DMEXCO conference in Cologne. DMEXCO, which stands for Digital Marketing Expo and Conference, has become a giant in the world of digital marketing conferences with a total of…

How Artificial Intelligence is revolutionizing the financial services industry

The vast potential of Artificial Intelligence (AI) is currently rippling across almost every business sector. AI is not a new technology, but recent advancements in the industry have allowed it to be deployed to greater effect than ever before, working its way into mainstream usage and homes around the world. From shopping, to banking, to…

How AI is driving the latest trends in ecommerce personalization

Personalization is at the heart of strong customer engagement. It helps to build the shopping experience around each consumer, making products seem more relevant and attractive, helping them find what they want quicker, and creating a positive relationship between store and shopper. These increasingly individual interactions, along with the speed, ease, and convenience of multichannel…

Introducing Studio.ML: an Open Source Framework that Simplifies and Expedites Machine Learning Model Development

By Arshak Navruzyan VP Distributed Artificial Intelligence Platform At Sentient, we are continuously building and iterating on machine learning models to advance our products and research. We’re big fans of Keras, TensorFlow, PyTorch etc., but along the way we’ve found some critical missing features when it comes to running a large set of machine learning…

We’re Growing [Again]: Sentient Opens Office in Europe

We’re thrilled to announce the opening of our fourth office, located just steps away from Amsterdam’s city center. This new location joins our San Francisco headquarters and San Jose and Hong Kong offices as part of the Sentient family. So why Europe? We’ve been seeing increased demand for our digital commerce products from European-based companies,…

The Big Book of Ascend Ideas – Ep. 2 – How to Test All Your Ideas Across Your Entire Funnel

A few weeks ago, we premiered the first episode of “The Big Book of Ascend Ideas,” a video series dedicated to providing marketers with helpful tips and tricks for Sentient Ascend (based on our white paper of the same name). In this next episode, Sam Nazari explains how Sentient Ascend enables marketers to test all…

Highlights from GECCO 2017

The primary annual conference on evolutionary computation, GECCO 2017, took place in Berlin in July. As always, it was an exciting event with much more to see and do than there was time. The conference has grown to over 600 participants, with 21 workshops, 33 tutorials, and 13 paper tracks. A total of 464 papers…

Maximising User Perception with UI and UX

A user’s response upon accessing a site for the first time will be an emotional one. The appeal of the site in the first few seconds will shape the mindset in which they continue to navigate. As a result, retailers spend money adopting UI and UX principles. While clean and balanced functional elements are important,…

E-Commerce Best Practices

E-commerce is changing, and artificial intelligence is the catalyst. As algorithms powered by deep neural networks evolve and learn, the bond between retailer and consumer strengthens. What should be the new e-commerce standards in this shifting landscape? Intuitive product discovery Consumers resist outright persuasive tactics, yet are increasingly impatient. Thus, addressing individual needs instead of…