Gartner recently created a Digital Marketing Transit Map to help marketers maintain a firm grasp on digital applications, technologies, and vendors and effectively “navigate” the digital landscape. The map divides the digital landscape into business functions (neighborhoods), applications (tracks), and providers (stations) to connect the appropriate marketing tool to business need.
Gartner ranked Sentient Technologies as a top choice for “Testing Tools”, which is located two stops above the Digital Marketing (DM) Hub. We are glad to be recognized as a leading testing tool in the digital marketing landscape. For full access to the map, Gartner subscribers can login on their site.