Why AI is Every Brand’s Best Friend

Everyone knows diamonds are a girl’s best friend, but what many don’t know is that artificial intelligence will soon become every brand’s best friend – especially in today’s digitized world of ecommerce, where personalization and website optimization can make or break online retail revenue. It’s no secret that the future of retail lies in ecommerce.…

Why Single-Page Application (SPA) Support is Important

The travel industry is increasingly reliant on frameworks to develop intuitive SPAs. Single page applications, or SPAs (no, not the kind with cucumbers), are notoriously tough to optimize. From a technology perspective, they’re far more complicated than static websites: they’re dynamic, reacting to user inputs without reloading or moving from the page itself, and that…

Why do you keep wasting your conversion improvement ideas?

There are plenty of reasons the best conversion optimization ideas don’t get implemented. Sometimes, it’s because there just isn’t enough traffic to test them all. Sometimes, it’s because you can’t get the boss to buy into trying something new. Sometimes, tests win but implementing them is more trouble than the small gains you’d get. But…