Maximising User Perception with UI and UX

A user’s response upon accessing a site for the first time will be an emotional one. The appeal of the site in the first few seconds will shape the mindset in which they continue to navigate. As a result, retailers spend money adopting UI and UX principles. While clean and balanced functional elements are important,…

E-Commerce Best Practices

E-commerce is changing, and artificial intelligence is the catalyst. As algorithms powered by deep neural networks evolve and learn, the bond between retailer and consumer strengthens. What should be the new e-commerce standards in this shifting landscape? Intuitive product discovery Consumers resist outright persuasive tactics, yet are increasingly impatient. Thus, addressing individual needs instead of…

Chief Scientist for Government Accountability Office (GAO) visits Sentient to Gather Feedback from AI Experts

The other week we had the pleasure of hosting Tim Persons, the Chief Scientist for the Government Accountability Office in coordination with the Churchill Club, at our offices in San Francisco. Tim stopped by to gather feedback from industry leaders on how AI is impacting a wide range of topics like cybersecurity, self-driving vehicles, criminal…

Bringing Artificial Intelligence to Agriculture

By Elliot Meyerson and Risto Miikkulainen Today, we’re pleased to share some promising early results from our newest project: working with the Open Agriculture Initiative (OpenAg), with the goal of optimizing crop yield and transforming the future of food production. The folks at OpenAg’s lab have the full details, but the idea is this: what if…

Is your site Darwinian?

Every website changes. Whole industries learn better ways to message their products, color schemes fall out of favor, and entire design schemas are replaced by smarter ones. After all, we’re only two decades removed from a time when this was the hottest thing online. Take a quick trip to the Wayback Machine and you’ll see…

Busted: 5 conversion myths

If you’ve done any conversion rate optimization in the past, you probably know better than to make assumptions. It’s hard to tell what moves the needle. Ideas you’re really excited about often fail and small tweaks can sometimes make a big difference. It’s also true that every audience is unique. The assumptions most sites make…

New Paper: Evolving Deep Neural Networks

Training neural networks is time-consuming and difficult. Generally, it involves multiple PhDs tweaking the network over time, testing and retesting, adjusting the architecture and parameters, and, hopefully, ending up with a network that understands its inputs and makes accurate judgments. And as we ask neural networks to do more and complex tasks, they themselves are…

How a lingerie company increased conversions by 38% with just robots

Cosabella is a family-run, family-owned lingerie company whose wares are sold at major retailers like Saks Fifth Avenue, Neiman Marcus, and Nordstroms. And while most people don’t think of innovation in the lingerie space, with Cosabella, it’s a real thing. They pioneered countless trends–from bodysuits in the mid ’80s to the popularization of colored lingerie…