Sentient Tests for the Best: 5 Benefits of Our User-Based Testing

How do big tech companies like Facebook and Instagram create groundbreaking software products? By testing of course! Products reach their prime by a process of testing, retesting, and implementation of the best features for the most enjoyable user experience. Similarly, in the world of ecommerce and online retail, websites can also be optimized through testing…

How AI Can Help Grow Your Online Sales This Holiday Season

November is one of the busiest months of the year for window shoppers, bargain hunters, and gift buyers. As we approach the holiday season, shopping efforts ramp up to another level. Competition is high, and attention spans are short, that’s why it’s essential that you focus your messaging and product offering to give yourself the…

How Not to Murder your Website’s ROI this Halloween

Since it’s that time of the year, we thought we’d take a light-hearted look at some of the common traps that can scare customers away and kill your website’s conversion rates. But follow our tips, and you’ll avoid the horrifying mistakes and breathe new life into your website’s ROI as the holiday season approaches. While…

How personalization and A/B testing can work together to transform your business

Personalization is one of the hottest topics in ecommerce right now, as it can help boost customer engagement, improve conversion rates and grow your revenue. While the temptation might be to plow all of your resources into this latest digital trend, it’s vital to remember the other cogs in your well-oiled marketing machine too. Personalization…

Ad-Blocking: What marketers need to know and how to respond

Many of the world’s largest media publications, such as the New York Times and The Guardian, rely heavily on revenue from sponsored advertising. Historically, users have tolerated the practice in exchange for access to content. However in recent years, the emergence of ad-blocking software has given consumers a new found power: the ability to disable…

AI could make personalisation less creepy, not more

Reposted from Campaign By Gurmeet Lamba, COO and General Manager of Sentient’s Ascend Business Unit Brands and publishers can use AI to provide increasingly personal experiences to users without intruding. Everybody loves the personal touch, up to a point. We like it when the guy at the lunch place remembers our order or when a…

How AI will become omnipresent

Reposted from VentureBeat By Babak Hodjat, CEO and Cofounder of Sentient Technologies The resurgence of artificial intelligence in recent years has been fueled by both the advent of cheap, available mass processing capacity and breakthroughs in AI algorithms that allow them to scale and tackle more complex problems. Interestingly, this recent trend is reminiscent of…

What Do AI And Fighter Pilots Have To Do With E-Commerce? Sentient’s Antoine Blondeau Explains

Reposted from GE Reports Sentient Technologies CEO Antoine Blondeau describes how a principle for fighter pilots is applicable to the design of automated intelligent systems. And these new advances in artificial intelligence are automating solutions for everything from complex marketing to design and merchandising challenges. Arguably, e-commerce has failed. That may sound strange in a…

AI Is Disrupting Everything And These 3 Industries Are Next

Reposted from Dataconomy By Jon Epstein, Chief Marketing Officer, Sentient You may not see it, but it’s there. Artificial intelligence, that is. It’s beating us at our most complicated games, helping curate the news we read every day, ever improving our search results, driving our cars, and on and on and on. We’ve entered into…