Ad-Blocking: What marketers need to know and how to respond

Many of the world’s largest media publications, such as the New York Times and The Guardian, rely heavily on revenue from sponsored advertising. Historically, users have tolerated the practice in exchange for access to content. However in recent years, the emergence of ad-blocking software has given consumers a new found power: the ability to disable…

AI could make personalisation less creepy, not more

Reposted from Campaign By Gurmeet Lamba, COO and General Manager of Sentient’s Ascend Business Unit Brands and publishers can use AI to provide increasingly personal experiences to users without intruding. Everybody loves the personal touch, up to a point. We like it when the guy at the lunch place remembers our order or when a…

How AI will become omnipresent

Reposted from VentureBeat By Babak Hodjat, CEO and Cofounder of Sentient Technologies The resurgence of artificial intelligence in recent years has been fueled by both the advent of cheap, available mass processing capacity and breakthroughs in AI algorithms that allow them to scale and tackle more complex problems. Interestingly, this recent trend is reminiscent of…

What Do AI And Fighter Pilots Have To Do With E-Commerce? Sentient’s Antoine Blondeau Explains

Reposted from GE Reports Sentient Technologies CEO Antoine Blondeau describes how a principle for fighter pilots is applicable to the design of automated intelligent systems. And these new advances in artificial intelligence are automating solutions for everything from complex marketing to design and merchandising challenges. Arguably, e-commerce has failed. That may sound strange in a…

AI Is Disrupting Everything And These 3 Industries Are Next

Reposted from Dataconomy By Jon Epstein, Chief Marketing Officer, Sentient You may not see it, but it’s there. Artificial intelligence, that is. It’s beating us at our most complicated games, helping curate the news we read every day, ever improving our search results, driving our cars, and on and on and on. We’ve entered into…

AI and the Intersection of Content and Commerce

by Scott Henning, Product Manager While applications of artificial intelligence continue to expand across different industries, they have been fully entrenched in digital content for years. Facebook uses AI to power its newsfeed content delivery to over half of the world’s internet enabled population, increasing relevancy of posts for individual users. YouTube uses deep learning…

How AI is Making Online Fashion Truly Personal

Reposted from Fashion & Mash By Andy Narayanan, Vice President, Intelligent Commerce, Sentient What’s the biggest difference between shopping online and shopping at a store? Online gives you the convenience of shopping in your robe, getting products shipped directly to your house, browsing an endless aisle of choice after choice, the ability to price check…

For Better or For Worse? What Does Artificial Intelligence Mean for my Marketing Career?

Reposted from MarTechAdvisor Is artificial intelligence coming to take your marketing gig? Jon Epstein, CMO at AI startup Sentient Technologies, doesn’t think so. Find out how AI will change your career–for the better It’s not as if marketing careers are a safe haven for the risk-averse. With its constant demands for reinvention and relentless pressure…

How Artificial Intelligence Can Unlock the Potential of Mobile Retail

Reposted from Internet Retailer. By Andy Narayanan, Vice President of Intelligent Commerce at Sentient Technologies AI is uniquely able to provide a text-free shopping journey, one that transforms mobile shopping into a wordless visual conversation. As much time as we spend on our cellphones, we actually don’t use them to buy all that much. According…