Understanding the ‘black box’ of artificial intelligence

Artificial intelligence (AI) is playing an increasingly influential role in the modern world, powering more of the technology that impacts people’s daily lives. For digital marketers, it allows for more sophisticated online advertising, content creation, translations, email campaigns, web design and conversion optimization. Outside the marketing industry, AI underpins some of the tools and sites…

Don’t Miss Out! Download our guide on Full Funnel Optimization!

Want to know how to jumpstart your conversion rates on your website? In need of a makeover for your website design and user interface? Check out our guide “Getting Started with Full Funnel Optimization.” We’ll teach you how to optimize your entire website funnel so you can maximize your entire website experience—from home page, to…

Zero-overhead scalable machine learning

By Peter Zhokhov, Senior Data Scientist We analyze the complexity overhead and a learning curve associated with the transition from quick-and-dirty machine learning experiments to large-scale production-grade models with the recently released Amazon SageMaker and open-source project Studio.ML. Virtually every domain of human expertise is facing a rapid increase in the integration of machine learning…

5 things to get your Chief Marketing Officer (CMO) for Christmas

Christmas is a time for giving, so we thought it would be an excellent opportunity to steer you towards some of the best tactics to grow your ecommerce business in 2018. If you’re keen to impress your boss or keep your head of marketing happy, then here’s a collection of tools, tactics, and software that…

How to Make a Killing in Online Sales this Holiday Season

Is that increased ROI in your stockings? It will be once you’ve followed these top tips for how your ecommerce business can make the most of the festive season. The build-up to the holidays is the most frantic time of year for retailers, but it can also be your most profitable. If you’re well organized,…

Sentient Tests for the Best: 5 Benefits of Our User-Based Testing

How do big tech companies like Facebook and Instagram create groundbreaking software products? By testing of course! Products reach their prime by a process of testing, retesting, and implementation of the best features for the most enjoyable user experience. Similarly, in the world of ecommerce and online retail, websites can also be optimized through testing…

How AI Can Help Grow Your Online Sales This Holiday Season

November is one of the busiest months of the year for window shoppers, bargain hunters, and gift buyers. As we approach the holiday season, shopping efforts ramp up to another level. Competition is high, and attention spans are short, that’s why it’s essential that you focus your messaging and product offering to give yourself the…

How Not to Murder your Website’s ROI this Halloween

Since it’s that time of the year, we thought we’d take a light-hearted look at some of the common traps that can scare customers away and kill your website’s conversion rates. But follow our tips, and you’ll avoid the horrifying mistakes and breathe new life into your website’s ROI as the holiday season approaches. While…

How personalization and A/B testing can work together to transform your business

Personalization is one of the hottest topics in ecommerce right now, as it can help boost customer engagement, improve conversion rates and grow your revenue. While the temptation might be to plow all of your resources into this latest digital trend, it’s vital to remember the other cogs in your well-oiled marketing machine too. Personalization…

Ad-Blocking: What marketers need to know and how to respond

Many of the world’s largest media publications, such as the New York Times and The Guardian, rely heavily on revenue from sponsored advertising. Historically, users have tolerated the practice in exchange for access to content. However in recent years, the emergence of ad-blocking software has given consumers a new found power: the ability to disable…