Making sense of audience data in a GDPR and Cambridge Analytica world

In recent weeks, marketing strategies that rely on data have come under fire as a wave of scandals has simultaneously hit Facebook. From accusations of the Russian Government using Facebook ads to meddle with the election to privacy concerns around the collection of behavioral data by Facebook, the company’s CEO, Mark Zuckerberg has had a…

How Sentient Plans to Comply with GDPR Regulations

By David White, VP Technology Operations Many businesses over the past several months have begun preparing for the GDPR (General Data Protection Regulation) regulations, the new rules passed by the EU to enhance digital protections for EU citizens. At Sentient, we have been going through our own GDPR readiness over the past 3 months to…

Evolution or Revolution? How Adaptive Evolutionary Optimization Fits into the World of Experimentation

As CRO experts, we are always looking for new ways to optimize our companies’ results through experimentation. A/B testing has been the traditional coin of the realm – a very small percentage of companies that have experimentation programs use multivariate testing, generally due to lack of traffic. Along comes artificial intelligence and new methods to…

Evolution is the New Deep Learning

By Risto Miikkulainen Vice President Research; Professor of Computer Science at the University of Texas at Austin [If you are visiting from Hacker News, please be sure to check out the papers responsible for the development of these apps]. At Sentient, we have an entire team dedicated to research and experimentation in AI. Over the past…

Sentient Premieres on the Front Cover of Retail CIO Outlook Magazine

Sentient recently appeared on the front cover of Retail CIO Outlook’s  online magazine in their February 2018 edition on artificial intelligence based solutions to retail. The front cover boasts the images of both Sentient CEO and Founder(s) Babak Hodjat and Antoine Blondeau, calling Sentient “The Retail Trailblazers” in reference to Sentient’s ecommerce personalization product, Sentient Aware.…

Sentient was Recognized by MarTech Series and Chinese Publication, Synced Global

Sentient has been recognized by two highly respected media organizations for our work advancing the state-of-the-art in AI. The first, appearing in MarTechSeries: the MarTech Radar 2018 recognizes Sentient as one of nine B2B companies advancing the state of the art in AI as part of a larger list of 150 companies to watch excelling in various…

Zero-overhead scalable machine learning

By Peter Zhokhov, Senior Data Scientist We analyze the complexity overhead and a learning curve associated with the transition from quick-and-dirty machine learning experiments to large-scale production-grade models with the recently released Amazon SageMaker and open-source project Studio.ML. Virtually every domain of human expertise is facing a rapid increase in the integration of machine learning…

Sentient VP of Research, Risto Miikkulainen Recaps the Metalearning Panel at the NIPS Conference

You may have heard of NIPS, the Neural Information Processing Systems Conference. NIPS is the largest and most influential AI conference in the world, this year boasting nearly 8,000 attendees and selling out in just 12 days. Many of the movers and shakers of the AI world were speaking and/or participating in discussions, including DeepMind…

Having trouble convincing your marketing head that you need a new CRO tool? Download our CRO for CMOs Guide!

If you work in the realm of digital marketing or online retail/travel, you know first hand how important increasing your conversion rates are–whether that be online purchases, content downloads, or filled out email forms. Especially with the new fiscal year coming up, now is the time to plan and strategize for adopting new technological tools…

Sentient Takes on Asia: Jon Epstein and Yuki Yoshida Speak about AI Innovation in Marketing at AdTech Tokyo

Sentient’s Vice President Jon Epstein and Product Manager for Ascend in Japan Yuki Yoshida spoke at Ad:Tech Tokyo, currently Asia’s largest marketing conference with over 15,000 attendees. Taking place between October 17-18th, 2017, Epstein and Yoshida spoke at 10 different seminars on Ascend–starting with a background on Sentient, an introduction on evolutionary algorithms, and a discussion…