Sentient Named a Top Impact Player in Machine Learning for 2nd Quarter Straight by insideBIGDATA

We’re proud of the work we do every day at Sentient, from helping some of the world’s biggest companies optimize their digital experiences with Ascend to our cutting-edge research work in neuroevolution and new learning methods. So, it’s always rewarding to be acknowledged for our work in the industry. insideBIGDATA, which covers Big Data for…

New Transparency in Facebook Ads Reveals Competitor Marketing Strategies

On Thursday, June 28th 2018, Facebook announced that it would provide greater transparency into the active ads on its platform and the companies that put them forth. Users can now view the “Info and Ads” section on the left hand column of a company’s Facebook page and find out information about that company’s page —…

Sentient Technologies Welcomes Alan Park to Oversee Global Sales and Channel Operations

We are pleased to announce that Alan Park, former Chief Revenue Officer of Mobile Cause, the world’s leading mobile online fundraising and communication software, has joined Sentient Technologies as our new Senior Vice President of World-Wide Sales and Channel Operations. Alan will be responsible for all global sales and channel operations for Sentient Ascend’s digital…

Big Book of Ascend Ideas – How to Apply Ascend to Your Travel Site

“The Big Book of Ascend Ideas” is a video series dedicated to providing marketers with helpful tips and tricks for Sentient Ascend (based on our white paper of the same name). In this episode, Sam Nazari explains how Sentient Ascend can be applied to any travel site and provides helpful CRO tips and tricks that…

Is Technology Responsible for Increasing Inequality? Sentient CEO Takes on Verizon in a Debate

Sentient CEO Babak Hodjat recently participated in a debate against Verizon’s Rose Stuckey-Kirkat  about whether or not technology is responsible for widening the inequality gap. The debate took place at the Collision Conference in New Orleans and was mediated by Georgia Frances King from Quartz. The opening summary of the debate was as follows: “With our…

Making sense of audience data in a GDPR and Cambridge Analytica world

In recent weeks, marketing strategies that rely on data have come under fire as a wave of scandals has simultaneously hit Facebook. From accusations of the Russian Government using Facebook ads to meddle with the election to privacy concerns around the collection of behavioral data by Facebook, the company’s CEO, Mark Zuckerberg has had a…

How Sentient Plans to Comply with GDPR Regulations

By David White, VP Technology Operations Many businesses over the past several months have begun preparing for the GDPR (General Data Protection Regulation) regulations, the new rules passed by the EU to enhance digital protections for EU citizens. At Sentient, we have been going through our own GDPR readiness over the past 3 months to…

Evolution or Revolution? How Adaptive Evolutionary Optimization Fits into the World of Experimentation

As CRO experts, we are always looking for new ways to optimize our companies’ results through experimentation. A/B testing has been the traditional coin of the realm – a very small percentage of companies that have experimentation programs use multivariate testing, generally due to lack of traffic. Along comes artificial intelligence and new methods to…

Evolution is the New Deep Learning

By Risto Miikkulainen Vice President Research; Professor of Computer Science at the University of Texas at Austin [If you are visiting from Hacker News, please be sure to check out the papers responsible for the development of these apps]. At Sentient, we have an entire team dedicated to research and experimentation in AI. Over the past…

Sentient Premieres on the Front Cover of Retail CIO Outlook Magazine

Sentient recently appeared on the front cover of Retail CIO Outlook’s  online magazine in their February 2018 edition on artificial intelligence based solutions to retail. The front cover boasts the images of both Sentient CEO and Founder(s) Babak Hodjat and Antoine Blondeau, calling Sentient “The Retail Trailblazers” in reference to Sentient’s ecommerce personalization product, Sentient Aware.…