Conquering Human Bias with AI: Which Idea Reigns Supreme?

Imagine entering the conference room one morning. On your left is a product manager, on your right, a UX designer. At the far end of the conference table is an executive. You’re pitching a new way to test your website designs, based on a trend of peer companies using a similar testing method. The executive,…

5 Retargeting Strategies that Pair Well with your Website Testing

At Sentient, many of our customers leverage our conversion rate optimization platform, Ascend, to improve the efficiency and ROI of their paid advertising campaigns. Many of the experiments that run through Ascend target audience segments that marketers have previously defined for media buying purposes–segments can include features such as age, gender, location, mobile vs desktop…

RIP A/B Testing

by Cristina McComic Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to…

Click for Cookies: AI and Affiliate Marketing

Affiliate marketing has risen from its slightly murky early days to be a sophisticated and powerful channel in the marketing funnel. With more understanding, strategic thinking and innovation on the side of both the affiliates and the clients, it has shaken off its controversial reputation, which owed to the early days where it was muddied…