Which CRO tool to choose–A/B, Multivariate, or AI-powered?

Getting started with conversion rate optimization (CRO) is no simple task. It involves a lot of ideation, data analysis, and website designing among other things. With a plethora of CRO methods available on the market, it can be difficult to understand not only what each method is, but what each method does. Since every company…

Getting Started with Optimization — Interview with Sam Miller, Digital Consultant at Cognifide

“Keep it simple at first and have a bit of rigor in your process. This way, you know that you are testing something significant that will drive your experience forward.” Starting a new testing program can be a daunting task for businesses that haven’t started testing yet. Sam Miller is a Digital Consultant at Cognifide,…

Website Testing: How to Get the Most Mileage from Your Existing Traffic

With the digital landscape becoming more and more competitive, businesses must go above and beyond to create the most personalized and streamlined online user experience for their customers. This is why website experimentation has become a necessity for companies to innovate and stay ahead of the competition. Digital marketers, CMOs, and product managers alike are…

Where Does Ascend Fit in Your CRO Process?

Whether you’re trying website testing out for the first time or you’re a seasoned website tester, Sentient Ascend can enhance your ability to test and jumpstart your conversion rate. It can augment your marketing stack, working more powerfully alongside your existing tools, or it can replace your current testing infrastructure entirely as a standalone solution.…

How Online Retailers Can Prepare for the Holiday Season Using AI

It may still be warm and sunny out, but as retailers know, the holidays will arrive before you know it and shoppers will be looking for the best online deals. The ubiquity of marketing tools available to retailers has complicated the process of preparing for the blizzard of holiday shoppers further, with a breadth personalization,…

Sentient Presents “The Optimization Podcast: Experts in CRO and Website Testing”

Sentient is proud to present its new podcast series: “The Optimization Podcast: Experts in CRO and Website Testing.” In this series, we interview veteran website testers and CRO experts to demystify the art of website optimization. Our experts come from a variety of backgrounds, from digital marketing teams of midsize and enterprise companies, to digital…

Amazon Web Services Features Sentient Ascend

Sentient’s Principal Software Architect, Tyler Foster, was recently featured on an Amazon Web Services video where he outlines how Sentient uses AWS to help scale its compute architecture for Ascend. Sentient leverages AWS services like Lambda@Edge and CloudFront to provide its Ascend clients and their users with even snappier response times, delivering seamless website optimization.…

Why Building a Culture of Experimentation is Vital to Your Online Business

In this technologically-driven age, we glorify innovations and success in every sector: electric car manufacturers rising from the pits of pessimism, virtual assistants that are practically indistinguishable from people, and neural networks trained to imagine. But the most innovative companies rely on their culture of experimentation to drive those innovations. In the world of digital…

How AI Can Help You Scale Your Digital Marketing Efforts

Doing more with less is the height of efficiency. Digital marketing is becoming more competitive every day, and as a result, digital marketers need to continually stay ahead of the curve, becoming more efficient in every respect. Artificial intelligence is making businesses more efficient, and the largest emerging trend among digital marketers is the increased…

Demystifying AI in Marketing Technology

Demystifying AI in Marketing Technology Adopting marketing technology into your everyday processes can be a daunting task. But as more companies incorporate AI-based solutions in their strategies, marketers will need to understand what types of tools can help them remain competitive in this increasingly cutthroat digital landscape. Russ Emerson, formerly Sentient’s Head of Global Channel…