Evolution or Revolution? How Adaptive Evolutionary Optimization Fits into the World of Experimentation

As CRO experts, we are always looking for new ways to optimize our companies’ results through experimentation. A/B testing has been the traditional coin of the realm – a very small percentage of companies that have experimentation programs use multivariate testing, generally due to lack of traffic. Along comes artificial intelligence and new methods to…

Evolutionary Algorithms are the Living, Breathing AI of the Future

AI is no longer some abstract dream for the future. It is here, now and bringing change across industries. According to the Forrester AI Readiness Study, 40 percent of the 717 businesses surveyed said they were planning to use intelligent recommendation solutions and 43 percent were planning to use AI-enhanced advanced analytics. With breakthroughs coming thick and fast…

AI 101: Intro to Evolutionary Algorithms

Evolutionary Algorithms (EA) are becoming increasingly relevant in today’s world as AI-backed solutions are becoming more widely used in industries like digital marketing, finance, and healthcare. But what exactly are evolutionary algorithms and how are they different from other forms of AI? This article will provide a break down of evolutionary of algorithms for those…

The Big Book of Ascend Ideas – Ep. 2 – How to Test All Your Ideas Across Your Entire Funnel

A few weeks ago, we premiered the first episode of “The Big Book of Ascend Ideas,” a video series dedicated to providing marketers with helpful tips and tricks for Sentient Ascend (based on our white paper of the same name). In this next episode, Sam Nazari explains how Sentient Ascend enables marketers to test all…

New Video Series: Big Book of Ascend Ideas with Sam Nazari

We are excited to launch a new video series dedicated to providing helpful tips and tricks for CRO and marketing professionals. Over the coming weeks, one of our sales engineers for Sentient Ascend, Sam Nazari, will share some key conversion insights into what we have learned from our customers, spanning 36 million users and 9…