Does AI have the Power to Become Creative?

Artificial Intelligence (AI) is more commonly associated with automation rather than creativity. But as the technology and its applications continue to advance, some creative workers, such as artists, designers, writers and even movie-makers, might be beginning to worry that the robots are gunning for their jobs. There is no doubt that AI has plenty of…

How Artificial Intelligence is revolutionizing the financial services industry

The vast potential of Artificial Intelligence (AI) is currently rippling across almost every business sector. AI is not a new technology, but recent advancements in the industry have allowed it to be deployed to greater effect than ever before, working its way into mainstream usage and homes around the world. From shopping, to banking, to…

How AI is driving the latest trends in ecommerce personalization

Personalization is at the heart of strong customer engagement. It helps to build the shopping experience around each consumer, making products seem more relevant and attractive, helping them find what they want quicker, and creating a positive relationship between store and shopper. These increasingly individual interactions, along with the speed, ease, and convenience of multichannel…

The Big Book of Ascend Ideas – Ep. 2 – How to Test All Your Ideas Across Your Entire Funnel

A few weeks ago, we premiered the first episode of “The Big Book of Ascend Ideas,” a video series dedicated to providing marketers with helpful tips and tricks for Sentient Ascend (based on our white paper of the same name). In this next episode, Sam Nazari explains how Sentient Ascend enables marketers to test all…

Ad-Blocking: What marketers need to know and how to respond

Many of the world’s largest media publications, such as the New York Times and The Guardian, rely heavily on revenue from sponsored advertising. Historically, users have tolerated the practice in exchange for access to content. However in recent years, the emergence of ad-blocking software has given consumers a new found power: the ability to disable…

New Video Series: Big Book of Ascend Ideas with Sam Nazari

We are excited to launch a new video series dedicated to providing helpful tips and tricks for CRO and marketing professionals. Over the coming weeks, one of our sales engineers for Sentient Ascend, Sam Nazari, will share some key conversion insights into what we have learned from our customers, spanning 36 million users and 9…

Video: How AI is Going to Change Everything

In our previous blog post, we detailed the visit of Tim Persons, the Chief Scientist for the Government Accountability Office, to our office in San Francisco. While Tim was here, he hosted a meeting to get feedback from some influential artificial intelligence pioneers and practitioners on the transition into an AI-powered world. After the meeting,…

How AI is disrupting conversion rate optimization: a conversation with Neal Cole of Conversion Uplift

Our growing Ascend partner network has introduced to us a lot of great folks who know conversion rate optimization software inside and out. They’ve helped hundreds of sites increase their key metrics and they’re always keen to learn about the newest advances in the industry. That they’ve been receptive to Ascend makes sense: it allows…