Ad-Blocking: What marketers need to know and how to respond

Many of the world’s largest media publications, such as the New York Times and The Guardian, rely heavily on revenue from sponsored advertising. Historically, users have tolerated the practice in exchange for access to content. However in recent years, the emergence of ad-blocking software has given consumers a new found power: the ability to disable…

New Video Series: Big Book of Ascend Ideas with Sam Nazari

We are excited to launch a new video series dedicated to providing helpful tips and tricks for CRO and marketing professionals. Over the coming weeks, one of our sales engineers for Sentient Ascend, Sam Nazari, will share some key conversion insights into what we have learned from our customers, spanning 36 million users and 9…

Video: How AI is Going to Change Everything

In our previous blog post, we detailed the visit of Tim Persons, the Chief Scientist for the Government Accountability Office, to our office in San Francisco. While Tim was here, he hosted a meeting to get feedback from some influential artificial intelligence pioneers and practitioners on the transition into an AI-powered world. After the meeting,…

How AI is disrupting conversion rate optimization: a conversation with Neal Cole of Conversion Uplift

Our growing Ascend partner network has introduced to us a lot of great folks who know conversion rate optimization software inside and out. They’ve helped hundreds of sites increase their key metrics and they’re always keen to learn about the newest advances in the industry. That they’ve been receptive to Ascend makes sense: it allows…

3 Simple Content Experiments for Conversion Improvement

We all know that improving your site experience—whether you are an online retailer or a large enterprise software company—is critical to helping visitors to your site find what they are looking for and turning them into customers. But how do you improve the experience? If you are doing conversion optimization or site testing, what do…

5 CRO Articles to Grow Your Business

Want to learn a little–or get a quick refresher–about conversion rate optimization? Well, you’re in luck. We’ve compiled a list with a few of our favorite resources below, touching on everything from the basics of CRO to step-by-step playbooks on not just how to optimize, but what to optimize. Happy reading! The beginner’s guide to…

Less is More: How One Small Change Can Boost Revenue by 31%

Marketers generally aren’t at a loss for ideas. They have thoughts about messaging, new graphic treatments, pithy ad copy, site redesigns, brand refreshes, you name it. But sometimes, they get stuck worrying about how to fix something instead of wondering whether it’s worth having there in the first place. To inspire us all, we are highlighting…

How Sentient Aware Works

How would you describe the shoes you’re wearing right now? Unless you’re pretty heavy into designer fashion vocabulary, chances are it would be the same sort of language you’d type into a search bar on your favorite ecommerce site. That means descriptions like “black heels” or “green Chuck Taylors” or “boots with fringe.” And while…