Frankenstein Ads: Use AI to Find the Right Copy and the Right Image for the Right Audience

Optimizing your conversion funnel is about more than just your website design. The typical digital journey can cover a variety of other touch points, including social media messaging, live chat conversations, and the advertisements that attracted users to your site in the first place. Conversion rate optimization (CRO) may still seem a relatively new discipline…

How to keep your sales momentum rolling throughout the holidays and beyond

The run-up to the holiday season is the busiest time of year for most online retailers. But how can you ensure you don’t suffer too badly from a post-Christmas slump in sales, especially while your sales staff and marketing teams are relaxing away from the office? Online shopping is now a 24/7 experience, so there’s…

5 Website Optimization Holiday Trolls You’ll Want to Avoid at All Costs

By Cristina McComic When people think of Christmas characters, they think of a jolly old fat man in a red and white suit who delivers presents to nice children who are fast asleep under the Christmas tree–gorged out on turkey and candy canes. How joyful–thanks Hallmark and Currier and Ives! But what many people don’t…

How to make sure your website doesn’t end up on the naughty list this Christmas

Looking forward to a merry Christmas? Then it’s time you got your website in the festive mood. In the modern world of e-commerce, no matter what size your business, your site is your most important sales tool. It’s your shop window to the world, giving you access to more customers and the ability to process…

Does AI have the Power to Become Creative?

Artificial Intelligence (AI) is more commonly associated with automation rather than creativity. But as the technology and its applications continue to advance, some creative workers, such as artists, designers, writers and even movie-makers, might be beginning to worry that the robots are gunning for their jobs. There is no doubt that AI has plenty of…

How Artificial Intelligence is revolutionizing the financial services industry

The vast potential of Artificial Intelligence (AI) is currently rippling across almost every business sector. AI is not a new technology, but recent advancements in the industry have allowed it to be deployed to greater effect than ever before, working its way into mainstream usage and homes around the world. From shopping, to banking, to…

How AI is driving the latest trends in ecommerce personalization

Personalization is at the heart of strong customer engagement. It helps to build the shopping experience around each consumer, making products seem more relevant and attractive, helping them find what they want quicker, and creating a positive relationship between store and shopper. These increasingly individual interactions, along with the speed, ease, and convenience of multichannel…

The Big Book of Ascend Ideas – Ep. 2 – How to Test All Your Ideas Across Your Entire Funnel

A few weeks ago, we premiered the first episode of “The Big Book of Ascend Ideas,” a video series dedicated to providing marketers with helpful tips and tricks for Sentient Ascend (based on our white paper of the same name). In this next episode, Sam Nazari explains how Sentient Ascend enables marketers to test all…

Ad-Blocking: What marketers need to know and how to respond

Many of the world’s largest media publications, such as the New York Times and The Guardian, rely heavily on revenue from sponsored advertising. Historically, users have tolerated the practice in exchange for access to content. However in recent years, the emergence of ad-blocking software has given consumers a new found power: the ability to disable…

New Video Series: Big Book of Ascend Ideas with Sam Nazari

We are excited to launch a new video series dedicated to providing helpful tips and tricks for CRO and marketing professionals. Over the coming weeks, one of our sales engineers for Sentient Ascend, Sam Nazari, will share some key conversion insights into what we have learned from our customers, spanning 36 million users and 9…