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Making sense of audience data in a GDPR and Cambridge Analytica world

In recent weeks, marketing strategies that rely on data have come under fire as a wave of scandals has simultaneously hit Facebook. From accusations of the Russian Government using Facebook ads to meddle with the election to privacy concerns around the collection of behavioral data by Facebook, the company’s CEO, Mark Zuckerberg has had a…

Conquering Human Bias with AI: Which Idea Reigns Supreme?

Imagine entering the conference room one morning. On your left is a product manager, on your right, a UX designer. At the far end of the conference table is an executive. You’re pitching a new way to test your website designs, based on a trend of peer companies using a similar testing method. The executive,…

How Sentient Plans to Comply with GDPR Regulations

By David White, VP Technology Operations Many businesses over the past several months have begun preparing for the GDPR (General Data Protection Regulation) regulations, the new rules passed by the EU to enhance digital protections for EU citizens. At Sentient, we have been going through our own GDPR readiness over the past 3 months to…

5 Retargeting Strategies that Pair Well with your Website Testing

At Sentient, many of our customers leverage our conversion rate optimization platform, Ascend, to improve the efficiency and ROI of their paid advertising campaigns. Many of the experiments that run through Ascend target audience segments that marketers have previously defined for media buying purposes–segments can include features such as age, gender, location, mobile vs desktop…

Evolution or Revolution? How Adaptive Evolutionary Optimization Fits into the World of Experimentation

As CRO experts, we are always looking for new ways to optimize our companies’ results through experimentation. A/B testing has been the traditional coin of the realm – a very small percentage of companies that have experimentation programs use multivariate testing, generally due to lack of traffic. Along comes artificial intelligence and new methods to…

Evolutionary Algorithms are the Living, Breathing AI of the Future

AI is no longer some abstract dream for the future. It is here, now and bringing change across industries. According to the Forrester AI Readiness Study, 40 percent of the 717 businesses surveyed said they were planning to use intelligent recommendation solutions and 43 percent were planning to use AI-enhanced advanced analytics. With breakthroughs coming thick and fast…

Evolution is the New Deep Learning

By Risto Miikkulainen Vice President Research; Professor of Computer Science at the University of Texas at Austin [If you are visiting from Hacker News, please be sure to check out the papers responsible for the development of these apps]. At Sentient, we have an entire team dedicated to research and experimentation in AI. Over the past…

Sentient Premieres on the Front Cover of Retail CIO Outlook Magazine

Sentient recently appeared on the front cover of Retail CIO Outlook’s  online magazine in their February 2018 edition on artificial intelligence based solutions to retail. The front cover boasts the images of both Sentient CEO and Founder(s) Babak Hodjat and Antoine Blondeau, calling Sentient “The Retail Trailblazers” in reference to Sentient’s ecommerce personalization product, Sentient Aware.…

AI 101: Intro to Evolutionary Algorithms

Evolutionary Algorithms (EA) are becoming increasingly relevant in today’s world as AI-backed solutions are becoming more widely used in industries like digital marketing, finance, and healthcare. But what exactly are evolutionary algorithms and how are they different from other forms of AI? This article will provide a break down of evolutionary of algorithms for those…

RIP A/B Testing

by Cristina McComic Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to…