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Frankenstein Ads: Use AI to Find the Right Copy and the Right Image for the Right Audience

Optimizing your conversion funnel is about more than just your website design. The typical digital journey can cover a variety of other touch points, including social media messaging, live chat conversations, and the advertisements that attracted users to your site in the first place. Conversion rate optimization (CRO) may still seem a relatively new discipline…

Understanding the ‘black box’ of artificial intelligence

Artificial intelligence (AI) is playing an increasingly influential role in the modern world, powering more of the technology that impacts people’s daily lives. For digital marketers, it allows for more sophisticated online advertising, content creation, translations, email campaigns, web design and conversion optimization. Outside the marketing industry, AI underpins some of the tools and sites…

Don’t Miss Out! Download our guide on Full Funnel Optimization!

Want to know how to jumpstart your conversion rates on your website? In need of a makeover for your website design and user interface? Check out our guide “Getting Started with Full Funnel Optimization.” We’ll teach you how to optimize your entire website funnel so you can maximize your entire website experience—from home page, to…

How to keep your sales momentum rolling throughout the holidays and beyond

The run-up to the holiday season is the busiest time of year for most online retailers. But how can you ensure you don’t suffer too badly from a post-Christmas slump in sales, especially while your sales staff and marketing teams are relaxing away from the office? Online shopping is now a 24/7 experience, so there’s…

5 Website Optimization Holiday Trolls You’ll Want to Avoid at All Costs

When people think of Christmas characters, they think of a jolly old fat man in a red and white suit who delivers presents to nice children who are fast asleep under the Christmas tree–gorged out on turkey and candy canes. How joyful–thanks Hallmark and Currier and Ives! But what many people don’t know is that…

Zero-overhead scalable machine learning

By Peter Zhokhov, Senior Data Scientist We analyze the complexity overhead and a learning curve associated with the transition from quick-and-dirty machine learning experiments to large-scale production-grade models with the recently released Amazon SageMaker and open-source project Studio.ML. Virtually every domain of human expertise is facing a rapid increase in the integration of machine learning…

Sentient VP of Research, Risto Miikkulainen Recaps the Metalearning Panel at the NIPS Conference

You may have heard of NIPS, the Neural Information Processing Systems Conference. NIPS is the largest and most influential AI conference in the world, this year boasting nearly 8,000 attendees and selling out in just 12 days. Many of the movers and shakers of the AI world were speaking and/or participating in discussions, including DeepMind…

5 things to get your Chief Marketing Officer (CMO) for Christmas

Christmas is a time for giving, so we thought it would be an excellent opportunity to steer you towards some of the best tactics to grow your ecommerce business in 2018. If you’re keen to impress your boss or keep your head of marketing happy, then here’s a collection of tools, tactics, and software that…

Having trouble convincing your marketing head that you need a new CRO tool? Download our CRO for CMOs Guide!

If you work in the realm of digital marketing or online retail/travel, you know first hand how important increasing your conversion rates are–whether that be online purchases, content downloads, or filled out email forms. Especially with the new fiscal year coming up, now is the time to plan and strategize for adopting new technological tools…

How to make sure your website doesn’t end up on the naughty list this Christmas

Looking forward to a merry Christmas? Then it’s time you got your website in the festive mood. In the modern world of e-commerce, no matter what size your business, your site is your most important sales tool. It’s your shop window to the world, giving you access to more customers and the ability to process…