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Sentient Tests for the Best: 5 Benefits of Our User-Based Testing

How do big tech companies like Facebook and Instagram create groundbreaking software products? By testing of course! Products reach their prime by a process of testing, retesting, and implementation of the best features for the most enjoyable user experience. Similarly, in the world of ecommerce and online retail, websites can also be optimized through testing…

How AI Can Help Grow Your Online Sales This Holiday Season

November is one of the busiest months of the year for window shoppers, bargain hunters, and gift buyers. As we approach the holiday season, shopping efforts ramp up to another level. Competition is high, and attention spans are short, that’s why it’s essential that you focus your messaging and product offering to give yourself the…

How Not to Murder your Website’s ROI this Halloween

Since it’s that time of the year, we thought we’d take a light-hearted look at some of the common traps that can scare customers away and kill your website’s conversion rates. But follow our tips, and you’ll avoid the horrifying mistakes and breathe new life into your website’s ROI as the holiday season approaches. While…

Sentient Takes on Asia: Jon Epstein and Yuki Yoshida Speak about AI Innovation in Marketing at AdTech Tokyo

Sentient’s Vice President Jon Epstein and Product Manager for Ascend in Japan Yuki Yoshida spoke at Ad:Tech Tokyo, currently Asia’s largest marketing conference with over 15,000 attendees. Taking place between October 17-18th, 2017, Epstein and Yoshida spoke at 10 different seminars on Ascend–starting with a background on Sentient, an introduction on evolutionary algorithms, and a discussion…

How personalization and A/B testing can work together to transform your business

Personalization is one of the hottest topics in ecommerce right now, as it can help boost customer engagement, improve conversion rates and grow your revenue. While the temptation might be to plow all of your resources into this latest digital trend, it’s vital to remember the other cogs in your well-oiled marketing machine too. Personalization…

Euro-Roadshow: Sentient Execs Speak at ShopTalk Europe in Copenhagen and South Summit Madrid

Sentient is on tour! This month, Sentient Co-Founder and Chairman Antoine Blondeau and Senior Vice President, Jonathan Epstein, spoke at ShopTalk Europe in Copenhagen and the South Summit competition in Madrid, respectively, about AI personalization in ecommerce and evolutionary computation. Antoine Blondeau gave a compelling presentation about ecommerce personalization at ShopTalk Copenhagen, a conference that…

Does AI have the Power to Become Creative?

Artificial Intelligence (AI) is more commonly associated with automation rather than creativity. But as the technology and its applications continue to advance, some creative workers, such as artists, designers, writers and even movie-makers, might be beginning to worry that the robots are gunning for their jobs. There is no doubt that AI has plenty of…

The International Society of Artificial Life (ISAL) Awards Sentient VP of Research Risto Miikkulainen

On September 6th, 2017, the International Society for Artificial Life (ISAL) awarded Ken Stanley and Risto Miikkulainen the Award for Outstanding Paper of the Decade (2002-2012) for their paper “Evolving Neural Networks Through Augmenting Topologies”, Evolutionary Computation 10:99-127 (2002). The award took place at the European Conference on Artificial Life, a biennial scientific gathering supported…

Conversion Optimization Best Practices to Help You Make the Most of Black Friday

Black Friday has firmly established itself as one of the busiest and most lucrative days of the year for ecommerce businesses. Falling the day after Thanksgiving and traditionally regarded as the curtain-raiser on the holiday shopping season, it has become something of a mini-shopping season in itself. Many retailers release a host of special offers…