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Maximising User Perception with UI and UX

A user’s response upon accessing a site for the first time will be an emotional one. The appeal of the site in the first few seconds will shape the mindset in which they continue to navigate. As a result, retailers spend money adopting UI and UX principles. While clean and balanced functional elements are important,…

E-Commerce Best Practices

E-commerce is changing, and artificial intelligence is the catalyst. As algorithms powered by deep neural networks evolve and learn, the bond between retailer and consumer strengthens. What should be the new e-commerce standards in this shifting landscape? Intuitive product discovery Consumers resist outright persuasive tactics, yet are increasingly impatient. Thus, addressing individual needs instead of…

Ad-Blocking: What marketers need to know and how to respond

Many of the world’s largest media publications, such as the New York Times and The Guardian, rely heavily on revenue from sponsored advertising. Historically, users have tolerated the practice in exchange for access to content. However in recent years, the emergence of ad-blocking software has given consumers a new found power: the ability to disable…

AI could make personalisation less creepy, not more

Reposted from Campaign By Gurmeet Lamba, COO and General Manager of Sentient’s Ascend Business Unit Brands and publishers can use AI to provide increasingly personal experiences to users without intruding. Everybody loves the personal touch, up to a point. We like it when the guy at the lunch place remembers our order or when a…

How AI will become omnipresent

Reposted from VentureBeat By Babak Hodjat, CEO and Cofounder of Sentient Technologies The resurgence of artificial intelligence in recent years has been fueled by both the advent of cheap, available mass processing capacity and breakthroughs in AI algorithms that allow them to scale and tackle more complex problems. Interestingly, this recent trend is reminiscent of…

New Video Series: Big Book of Ascend Ideas with Sam Nazari

We are excited to launch a new video series dedicated to providing helpful tips and tricks for CRO and marketing professionals. Over the coming weeks, one of our sales engineers for Sentient Ascend, Sam Nazari, will share some key conversion insights into what we have learned from our customers, spanning 36 million users and 9…

Why Single-Page Application (SPA) Support is Important

The travel industry is increasingly reliant on frameworks to develop intuitive SPAs. Single page applications, or SPAs (no, not the kind with cucumbers), are notoriously tough to optimize. From a technology perspective, they’re far more complicated than static websites: they’re dynamic, reacting to user inputs without reloading or moving from the page itself, and that…

Antoine Blondeau Speaks at ITU’s AI for Good Global Summit

AI is already changing the way many of us live. It helps us find relevant information online, helps doctors diagnose diseases, handles our complex finances, and so much more. Yet, for a lot of the world’s population–especially the less fortunate–AI hasn’t yet made substantive inroads into their day-to-day lives. But that doesn’t mean things will…

Video: How AI is Going to Change Everything

In our previous blog post, we detailed the visit of Tim Persons, the Chief Scientist for the Government Accountability Office, to our office in San Francisco. While Tim was here, he hosted a meeting to get feedback from some influential artificial intelligence pioneers and practitioners on the transition into an AI-powered world. After the meeting,…