Cosabella Pioneers Another Trend: Higher Conversions with AI

Cosabella, a leading lingerie brand, has been a market and trend leader since the 1980’s. Like a lot of smart brands, they had tried conversion rate optimization on their site, but they weren’t seeing the uplift they wanted. Traditional approaches were stalling out or simply taking too long. But they’d heard about a new way, an AI conversation rate optimization solution called Sentient Ascend that would allow them to test more ideas more quickly. They decided to give it a try.

“It’s almost like you have this digital expert there who does the work for you and reduces the hours I personally would have had to put in.”
– COURTNEY CONNELL, MARKETING DIRECTOR, COSABELLA

In this case study, you’ll learn how Cosabella:

  • Tested several successful ideas simultaneously
  • Increased conversions by nearly 40%
  • Updated its product packaging based on what they learned

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