TWEC UPS THEIR DIGITAL GAME WITH ASCNED

Trans World Entertainment Corporation (TWEC), a leading retailer of entertainment products including video, music, pop culture merchandise, and electronics, embarked on mission transformation its traditional brick-and-mortar operation to a sleek and savvy online retail space. This process included website experimentation to renovate their existing ecommerce funnel and increase their conversion rates. Knowing that they wanted to build a testing program based on innovation and efficiency, they chose to try Sentient Ascend They were blown away with the results.

In this case study, you’ll learn:

  • How TWEC used Sentient Ascend’s evolutionary algorithms test all of their ideas at once
  • How testing their two-page funnel resulted in a 3% increase in purchases
  • Why TWEC is planning to use Ascend to test all of their website capabilities.

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