How AI is disrupting conversion rate optimization: a conversation with Neal Cole of Conversion Uplift

Our growing Ascend partner network has introduced to us a lot of great folks who know conversion rate optimization inside and out. They’ve helped hundreds of sites increase their key metrics and they’re always keen to learn about the newest advances in the industry. That they’ve been receptive to Ascend makes sense: it allows them…

3 Simple Content Experiments for Conversion Improvement

We all know that improving your site experience—whether you are an online retailer or a large enterprise software company—is critical to helping visitors to your site find what they are looking for and turning them into customers. But how do you improve the experience? If you are doing conversion optimization or site testing, what do…

5 CRO Articles to Grow Your Business

Want to learn a little–or get a quick refresher–about conversion rate optimization? Well, you’re in luck. We’ve compiled a list with a few of our favorite resources below, touching on everything from the basics of CRO to step-by-step playbooks on not just how to optimize, but what to optimize. Happy reading! The beginner’s guide to…

Less is More: How One Small Change Can Boost Revenue by 31%

Marketers generally aren’t at a loss for ideas. They have thoughts about messaging, new graphic treatments, pithy ad copy, site redesigns, brand refreshes, you name it. But sometimes, they get stuck worrying about how to fix something instead of wondering whether it’s worth having there in the first place. To inspire us all, we are highlighting…

How Sentient Aware Works

How would you describe the shoes you’re wearing right now? Unless you’re pretty heavy into designer fashion vocabulary, chances are it would be the same sort of language you’d type into a search bar on your favorite ecommerce site. That means descriptions like “black heels” or “green Chuck Taylors” or “boots with fringe.” And while…

What AI Can Tell Us About Media Bias, the Upcoming Election, and the Future of Business

Recently, we had the privilege of hosting Nello Cristianini here at the Sentient offices in San Francisco. Nello is a professor of artificial intelligence at the University of Bristol, an author of three books on machine learning and bioinformatics, as well as one of our scientific advisors. In addition to giving a nice chat to…

Your e-Commerce Site Doesn’t Speak Your Shopper’s Language

by Jeremy Miller Recently, I went to lunch with an ex-colleague and we started talking about work, so I showed her the new Aware experience using our visual search technology to get her reaction. She immediately began telling me how frustrated she got the night before while looking for a new dress she needed while on…

“Choice Overload”—It’s Preventing Your Shoppers From Buying

“e-Commerce sites make you scroll through a lot of products that are not interesting.” “Shopping sites can be distracting with the volume of choices you are presented with.” Does this sound like something one of your customers might say after engaging with your brand? This is what we heard during our interviews with shoppers at…