Sentient Announces Leading Brands Making the Move from A/B to A.I.

Companies using Sentient Ascend include The Cellular Connection, Cosabella and ABUV Media; all report significant conversion gains up to 100x faster than existing A/B and multivariate solutions SAN FRANCISCO, Calif. – March 20, 2017 – Sentient Technologies, the world leader in distributed artificial intelligence (AI), today announced that Sentient Ascend, its AI-powered conversion rate optimization…

How AI is disrupting conversion rate optimization: a conversation with Neal Cole of Conversion Uplift

Our growing Ascend partner network has introduced to us a lot of great folks who know conversion rate optimization inside and out. They’ve helped hundreds of sites increase their key metrics and they’re always keen to learn about the newest advances in the industry. That they’ve been receptive to Ascend makes sense: it allows them…

3 Simple Content Experiments for Conversion Improvement

We all know that improving your site experience—whether you are an online retailer or a large enterprise software company—is critical to helping visitors to your site find what they are looking for and turning them into customers. But how do you improve the experience? If you are doing conversion optimization or site testing, what do…

5 CRO Articles to Grow Your Business

Want to learn a little–or get a quick refresher–about conversion rate optimization? Well, you’re in luck. We’ve compiled a list with a few of our favorite resources below, touching on everything from the basics of CRO to step-by-step playbooks on not just how to optimize, but what to optimize. Happy reading! The beginner’s guide to…

Less is More: How One Small Change Can Boost Revenue by 31%

Marketers generally aren’t at a loss for ideas. They have thoughts about messaging, new graphic treatments, pithy ad copy, site redesigns, brand refreshes, you name it. But sometimes, they get stuck worrying about how to fix something instead of wondering whether it’s worth having there in the first place. To inspire us all, we are highlighting…

How Artificial Intelligence is Changing Online Retail Forever

Reposted from TechCrunch By Babak Hodjat, Chief Scientist and Co-founder, Sentient Technologies Artificial intelligence is all around us, from searching on Google to what news you see on social media to using Siri. And with the momentum around AI growing every day, it’s not surprising that some of the most innovative retail sites have recently…

How Sentient Ascend Works

In ecommerce, designing user experiences (i.e. web pages and interactions) that convert as many users as possible from casual browsers to paying customers is an important goal. While there are some well-known design principles, including simplicity and consistency, there are also often unexpected interactions between elements of the page that determine how well it converts.…

The Future of Artificial Intelligence in Retail

Reposted from TotalRetail By Andy Narayanan, Vice President of Intelligent Commerce at Sentient Technologies The uses of artificial intelligence (AI) that get the most press are usually the big, splashy ones. Whether it’s IBM’s Watson beating Ken Jennings at Jeopardy, DeepMind besting Lee Sedol at Go, the massive influx of news about self-driving cars, the…