Is your site Darwinian?

Every website changes. Whole industries learn better ways to message their products, color schemes fall out of favor, and entire design schemas are replaced by smarter ones. After all, we’re only two decades removed from a time when this was the hottest thing online. Take a quick trip to the Wayback Machine and you’ll see…

Busted: 5 conversion myths

If you’ve done any conversion rate optimization in the past, you probably know better than to make assumptions. It’s hard to tell what moves the needle. Ideas you’re really excited about often fail and small tweaks can sometimes make a big difference. It’s also true that every audience is unique. The assumptions most sites make…

Sentient Announces Leading Brands Making the Move from A/B to A.I.

Companies using Sentient Ascend include The Cellular Connection, Cosabella and ABUV Media; all report significant conversion gains up to 100x faster than existing A/B and multivariate solutions SAN FRANCISCO, Calif. – March 20, 2017 – Sentient Technologies, the world leader in distributed artificial intelligence (AI), today announced that Sentient Ascend, its AI-powered conversion rate optimization…

How a lingerie company increased conversions by 38% with just robots

Cosabella is a family-run, family-owned lingerie company whose wares are sold at major retailers like Saks Fifth Avenue, Neiman Marcus, and Nordstroms. And while most people don’t think of innovation in the lingerie space, with Cosabella, it’s a real thing. They pioneered countless trends–from bodysuits in the mid ’80s to the popularization of colored lingerie…

How AI is disrupting conversion rate optimization: a conversation with Neal Cole of Conversion Uplift

Our growing Ascend partner network has introduced to us a lot of great folks who know conversion rate optimization software inside and out. They’ve helped hundreds of sites increase their key metrics and they’re always keen to learn about the newest advances in the industry. That they’ve been receptive to Ascend makes sense: it allows…

3 Simple Content Experiments for Conversion Improvement

We all know that improving your site experience—whether you are an online retailer or a large enterprise software company—is critical to helping visitors to your site find what they are looking for and turning them into customers. But how do you improve the experience? If you are doing conversion optimization or site testing, what do…

5 CRO Articles to Grow Your Business

Want to learn a little–or get a quick refresher–about conversion rate optimization? Well, you’re in luck. We’ve compiled a list with a few of our favorite resources below, touching on everything from the basics of CRO to step-by-step playbooks on not just how to optimize, but what to optimize. Happy reading! The beginner’s guide to…

Less is More: How One Small Change Can Boost Revenue by 31%

Marketers generally aren’t at a loss for ideas. They have thoughts about messaging, new graphic treatments, pithy ad copy, site redesigns, brand refreshes, you name it. But sometimes, they get stuck worrying about how to fix something instead of wondering whether it’s worth having there in the first place. To inspire us all, we are highlighting…