Is your site Darwinian?

Every website changes. Whole industries learn better ways to message their products, color schemes fall out of favor, and entire design schemas are replaced by smarter ones. After all, we’re only two decades removed from a time when this was the hottest thing online. Take a quick trip to the Wayback Machine and you’ll see…

Busted: 5 conversion myths

If you’ve done any conversion rate optimization in the past, you probably know better than to make assumptions. It’s hard to tell what moves the needle. Ideas you’re really excited about often fail and small tweaks can sometimes make a big difference. It’s also true that every audience is unique. The assumptions most sites make…

New Paper: Evolving Deep Neural Networks

Training neural networks is time-consuming and difficult. Generally, it involves multiple PhDs tweaking the network over time, testing and retesting, adjusting the architecture and parameters, and, hopefully, ending up with a network that understands its inputs and makes accurate judgments. And as we ask neural networks to do more and complex tasks, they themselves are…

How a lingerie company increased conversions by 38% with just robots

Cosabella is a family-run, family-owned lingerie company whose wares are sold at major retailers like Saks Fifth Avenue, Neiman Marcus, and Nordstroms. And while most people don’t think of innovation in the lingerie space, with Cosabella, it’s a real thing. They pioneered countless trends–from bodysuits in the mid ’80s to the popularization of colored lingerie…

Sentient Adds to its Patent Portfolio – This Time with Massively Distributed Age-Layered Evolutionary Computation

Here at Sentient, we’ve developed what we believe to be the world’s most powerful distributed artificial intelligence system, which we use to build innovative products that solve some of the world’s toughest problems. Our work in using AI-derived strategies for trading, and in creating a new navigational paradigm for ecommerce with Sentient Aware are examples…