A NEW WAY TO SELL. A NEW WAY TO SHOP.
Sentient Aware uses artificial intelligence to power an entirely new relationship between you and your customers. Understanding your product catalog at a deep and uncanny level, using both visual and data signals, Aware analyzes user actions in real time and matches their intent against your catalog.
Here are some of the ways the most innovative ecommerce companies are deploying the power of Aware’s AI to increase their conversions, catalog exposure, and retention:
VISUAL PRODUCT DISCOVERY
Making your shoppers use words to describe visually-driven products like fashion, eyeglasses, and home décor borders on cruelty—they either use broad terms like “black cocktail dress” and get thousands of results, or their specific words don’t match the tags you paid big money for. Aware’s ability to understand products and how they relate to each other enables a new “visual conversation” interface, where shoppers can get to the products they want without typing a single word or checking a single filter.
Most product recommendation systems are hit or miss—they rely on simple attributes like color or brand or use questionable logic. Aware is different. The Aware AI understands your whole catalog across hundreds of visual and data dimensions, and knows which products are truly similar to the one the shopper is looking at in the moment. By presenting intelligent recommendations, Aware helps save out-of-stock situations, and increases order value as well. It gets what your shoppers want.
Aware gives you the power to deliver each shopper home pages and category pages sculpted to their exact desires—what we call living pages—instead of serving every shopper the same set of products whether it fits or not. As the shopper continues to explore the products that appeal to them, the pages continue to adapt. The result: better sales, happier customers, and much better exposure for your full catalog.
KEEP THEM COMING BACK AGAIN, AND AGAIN
The more you understand your shoppers and what they’re looking for, the bigger share of wallet you can earn. By using Aware’s APIs in your e-mail marketing and advertising campaigns, you can make sure that every contact you have with your shoppers is catered to their personal style and preference. What’s this earn you? Greater loyalty and more sales.
HOW AWARE WORKS
Aware uses Sentient’s distributed artificial intelligence platform to understand your products and how they relate to each other in hundreds of visual and data dimensions.
Aware’s online learning capabilities understand your shopper’s intent based on their real-time and/or historical activity.
It combines its understanding of the products and your shoppers to deliver new, better performing customer experiences—better product selection, better navigation, and better recommendations—across all of your key digital touchpoints.
SENTIENT AWARE RESOURCES
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