CUSTOMER SUCCESS STORIES

ABUV Media

ABUV Media

Find out how testing 380,000 widget combinations increased signups by 45%, all in under two months.

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Cosabella Case Study

Cosabella

Learn how Cosabella was able to increase conversion rates 38% using Sentient Ascend.
 

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Nexway

Nexway

Find out how Nexway improved a client’s conversions by 17% in less than a month with one simple test.

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REAL AI. REAL RESULTS.

Our customers are seeing double-digit conversion uplift because they are able to test more of their great ideas faster using Sentient Ascend’s powerful evolutionary algorithms.

WHAT IS SENTIENT ASCEND?

IT’S NOT A/B, IT’S AI.

Website optimization is powerful but it’s slow. Legacy A/B solutions only allow you to try one idea at a time and only 1 in 6 of those experiments is successful.

Ascend is different. It empowers you to test not just a single idea, but all your ideas, simultaneously. It’s a brand new approach to conversion rate optimization.

FEATURES


SENTIENT ASCEND RESOURCES


HOW ASCEND WORKS

Ascend leverages the power of genetic algorithms to evolve winning website designs. You decide all the ideas you want to try–even across multiple pages in your funnel–and Ascend tests them all, promoting your best concepts and combining them into winning designs as it constantly evolves your site towards better conversion rates.

ASCEND FAQ


PARTNERS

Need help with ideation and strategy? Our growing partner network of conversion experts may be able to help. They understand how to leverage our AI-powered conversion rate optimization platform for maximum success.

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ASCEND FAQ

Ascend In-Page FAQs

How do you split traffic for A/B testing?

Testing programs should split traffic automatically, sending a certain percentage to your control site and the remainder to your “B” version. Different tools also allow you to segment your audience based on their browser, desktop vs. mobile, and other important demographic differences.

What is A/B testing?

A/B testing is the easiest and most common kind of CRO. It involves testing a current design or “control” experience (A) against a new design or experience (B). A/B tests focus mostly on discrete elements, hoping to isolate which individual changes improve key performance indicators and which do not. Winning ideas are often implemented, becoming the new “control” for future A/B tests.

Why is A/B testing important?

A/B testing–and conversion rate optimization generally–is important because it allows sites to make better use of their traffic, understand their customers more deeply, and challenge their existing assumptions. A/B tests teach you not only what actually resonates with your customers but what gets them to finally make a purchase.

Ascend In-Page FAQs Col2

How do you perform multivariate testing?

Sentient Ascend is a great tool for multivariate testing. It lets marketers with lots of ideas input them all, then uses customer behavior and artificial intelligence to combine the promising ideas and test them over multiple generations. This has the effect of pruning a large list down to the best and most impactful changes.

What is conversion rate optimization?

Conversion rate optimization (CRO) is the process by which websites test new ideas to find better converting designs. This can take the form of small changes (like button color) or large ones (like wholesale page redesigns) and generally, sites will try optimizing for a particular metric like add-to-cart or lead generation or average order value (AOV).

What is multivariate testing?

Multivariate testing is a more complex and robust form of conversion rate optimization. Instead of testing A vs. B, multivariate testing lets you test multiple ideas at once. Multivariate testing requires a program capable of parsing more complicated behavior than simply A vs. B and is great for marketers who have a lot of creativity and ideas.

MAKE YOUR SITE ASCEND

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